How Stories Happen
Business

How Stories Happen

by Jay Acunzo

Become a stronger public speaker and storyteller. You've got plenty of competence. What you need next is resonance. On the show, go inside the process of exceptional communicators and how they craft their ideas, stories, and speeches to connect. You'll walk away with inspiration and practical frameworks to apply today. Hosted by Jay Acunzo, speaking and storytelling advisor.

63 episodes
EN language
All Episodes
1
How to write better pitches to book speaking gigs [Jay's go-to format]
18:50 Mar 11, 2026
2
Content ARCs: how to own your ideas in the market
30:00 Mar 2, 2026
3
The metaphor and the magic: My take on AI in 2026
23:31 Feb 16, 2026
4
My favorite story structure to captivate and teach
25:39 Feb 9, 2026
5
Improving the signature speech of a marketing entrepreneur
36:19 Jan 9, 2026
6
My process for booking keynotes (the engine most overlook)
25:00 Dec 19, 2025
7
Scott Stratten: Keynotes say, "I dare you to look away"
42:05 Dec 11, 2025
8
David Burkus: Stories about others should still say something about YOU
37:21 Nov 8, 2025
9
David C. Baker: Clarity comes *in* the articulation, not before it
39:12 Oct 30, 2025
10
Coaching call: Jay develops the premise of an entrepreneur and coach
41:59 Oct 2, 2025
11
Jordan Geary: Lessons from Sesame Workshop and an Emmy-Award Winning Producer
37:25 Sep 26, 2025
12
Neen James: how to create visual frameworks to elevate your business
37:32 Sep 10, 2025
13
Chris Ducker: why you need a catalyst story to increase influence
34:45 Sep 4, 2025
14
Jessica Abel: Author of my favorite book on storytelling ever
32:18 Aug 19, 2025
15
Why some people earn passionate fans and others don't
21:10 Aug 13, 2025
16
Tom Webster: podcasting's top researcher on how to tell the story of numbers
32:30 Aug 5, 2025
17
Mark Schaefer: How to create urgency in an audience through your stories
32:17 Jul 24, 2025
18
Erin Halper: What consultants who share content need to realize
30:20 Jul 15, 2025
19
Six-Way Stories: a method for you to become a stronger storyteller
30:35 Jun 27, 2025
20
How to resonate with experienced pros (stop being tricked by the internet)
22:48 Jun 4, 2025
21
Steve Pratt: Storytelling lessons from the MTV of Canada and #1-ranked podcasts
38:56 May 29, 2025
22
BEST OF HSH: Andrew Davis on figuring out your story
42:47 May 21, 2025
23
Make me care: Lessons from Roy Kent and Seth Godin
15:50 May 7, 2025
24
Dorie Clark: How to turn expertise into breakthrough ideas
38:37 Apr 30, 2025
25
Justin Moore: How he altered his storytelling to resonate with more people
45:41 Apr 18, 2025
26
My recipe for great stories
20:07 Apr 11, 2025
27
Neal Foard: How to tell small stories with big meaning to persuade and inspire
40:12 Mar 27, 2025
28
Jay Answers Your Questions about Public Speaking as Marketing Approach, Revenue Engine, and Creative Craft
30:27 Mar 19, 2025
29
The elements of stronger messages & how to say what they can’t unhear, with Tamsen Webster, message designer
47:36 Mar 14, 2025
30
A trick from John Mulaney to create better content
18:34 Mar 7, 2025
31
"Stories that inspire more stories: that's what I'm after" - Brad Montague, children's author and keynote speaker
40:16 Feb 28, 2025
32
If growth is hard, you might need your "idea before the idea"
15:39 Feb 21, 2025
33
“Is this ANNything?” Ann Handley Returns to Work Out New Drafts
52:20 Feb 14, 2025
34
“You can’t make pottery without clay” | Elise Hu dissects her TED Talk
42:25 Feb 7, 2025
35
How to find powerful stories everywhere | Jay Baer, hall-of-fame speaker & NY Times bestselling business author
46:11 Jan 31, 2025
36
"It's not effortless, it's intentional" | Mike Ganino, keynote director & author
41:51 Jan 24, 2025
37
“Little nuggets take your story furthest” I Veronica Romney - Author, Entrepreneur, and Marketing Leader
45:31 Jan 17, 2025
38
“Great stories are ownable” | Ron Tite, keynote speaker and agency exec
44:39 Jan 10, 2025
39
Whisper
22:49 Dec 27, 2024
40
"Specific moments make it feel real" | Natalie Taylor, B2B marketing leader
41:56 Dec 23, 2024
41
"The personal is more universal than we think it is" | Sarah Stockdale, CEO of Growclass
39:55 Dec 16, 2024
42
“Now is the time to double down on your story” I Shez Mehra, creative entrepreneur and DJ
37:41 Dec 9, 2024
43
The 2 questions (and a quote) that helped me most in 2024
18:00 Dec 2, 2024
44
"Your brain is a straight line machine" I Melanie Deziel, author and speaker
41:43 Nov 25, 2024
45
A repeatable system for stronger ideas and stories
23:36 Nov 4, 2024
46
Designing a New Signature Talk Beat by Beat with Justin Moore (Founder of Creator Wizard, Author of Sponsor Magnet)
43:33 Oct 28, 2024
47
Seth Godin Dissects a Signature Story
43:20 Oct 21, 2024
48
“Is this ANNything?” Ann Handley and Jay Acunzo Work Out New Drafts
48:14 Oct 14, 2024
49
“We’re both the heroes and the villains in our own stories” | Chase Jarvis, Photographer + Entrepreneur + Author of Never Play It Safe
38:22 Oct 7, 2024
50
"If all knowledge is experience, all wisdom is framework" | Laura Gassner Otting, Keynote Speaker & Author
43:11 Sep 30, 2024
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