About this episode
What does the psychology of family systems have to do with being a good storyteller? Well, according to Veronica Romney, a lot. Understanding identity and how people define theirs can make or break your ability to stand out, resonate, and earn passionate fans.In this episode, V shares the story about a funeral unlike any other. In fact, it’s 18 years in the making. It even made the news, and it reveals a major lesson about modern marketing. Throw in a Harley-Davison superfan riding his motorcycle to the afterlife, and you’ve got the makings of an unforgettable signature story.Veronica is the author of the book, Identity Marketing, and a frequent keynote speaker at marketing events. She’s also a veteran entrepreneur who sells high-ticket services, so public speaking and storytelling both play a major factor in building her business. High priced offerings require high amounts of trust, and showing up with greater communication power (without needing to shout) is a superpower for that type of business.Veronica and I also discuss the power of the shower thought and why our most candid, knee-jerk ideas are often the ones that resonate deepest with others. We chat about how to get buy-in too—not only from your audience, but from yourself in your strongest ideas.Connect with Veronica on her website and LinkedinGrab a copy of her book,Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary BrandSubscribe to Veronica’s newsletter, Vitamin V***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn’t to get in front of your audience. The
