About this episode
When we communicate with business results in mind, whether we work in-house on a team or we ARE the business, it's so common that we omit specific details. We want to rush to stuff things full of our ideas and make our value clear instantly. The thing is, only when we slow our stories down, include specific details, and describe one or two tiny moments, do others start to care.Because the goal isn't to say everything all at once. The goal is to find the touchstones of the story that bring it all to life, allowing your audience to fill in the rest in their heads. This ensures they're enrolled into the story, leaning forward, and paying close attention. This ensures they genuinely care.This is the final episode in a short three-pack of episodes, each of which features a different storyteller from my video series built alongside Intuit Mailchimp, taking you inside my coaching process with three marketing leaders. The series, called B2B Storytelling Stars, offers 6 videos plus associated storytelling templates you can use in your work, all available for free without any registration required at https://jayacunzo.com/starsTo cap off that series, each storyteller gets their own episode of How Stories Happen to further improve 1 story I helped them start building.Closing out the series is Natalie Taylor, head of marketing at video software company, Capsule. Natalie tells a tasty story about pizza. She crafted it for her work to speak to heads of creatives at enterprise brands (the company's core customer base).Together, Natalie and I discuss how tiny details help audiences connect with a character and a story, and you’ll get a front row seat to her story’s transformation during this episode. I also share a technique for validating, improving, and marketing your story which I call "up the mountain, down the mountain."WATCH THE SERIES: STORYTELLING STARSFor all 6 videos (3 group coaching calls and 3 one-on-ones), plus a free template associated with each (no forms required), visit https://jayacunzo.com/starsRESOURCES:Connect with Natalie on Linkedin and learn more about her company CapsuleSubscribe to my newsletter at jayacunzo.comJoin the Creator Kitchen membershipFollow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana Nevins
