About this episode
Today, it's a total treat as the one and only Seth Godin takes us into how he thinks about storytelling and the intersection of strategy and story, and then we hear him dissect a signature story. Plus, Seth and I trade stories in the back half of the episode—business storytelling nerdery on full display.Seth is a world-renowned storyteller and thought leader, a legendary keynote speaker who helped disrupt the format, and the bestselling author of more than 20 books, including Purple Cow, The Practice, and This Is Marketing. His brand new book, This is Strategy, is available now.Together, Seth and I discuss his delightful story about recumbent bikes. This "super-story" has found its way into Seth’s work repeatedly for over a decade. We discuss ?the evolution of this story, how he conceptualizes status and affiliation, and why focusing on pedagogy as a storyteller is essential. Also in the episode: why the idea of your posture matters for storytellers, the role of the storyteller today (and why tiny stories make a big impact), and how can you make yourself, your work, and your stories truly stand out.RESOURCES:Learn more about Seth at his website and read his blogBuy a copy of Seth's new book, This Is StrategySubscribe to Jay's newsletter at jayacunzo.comJoin Jay's membership program for business storytellers and service providers, the Creator KitchenFollow Jay on LinkedIn, Instagram, or ThreadsProduced by Ilana NevinsCover art designed by Blake Ink***ABOUT JAY:ConsultingSpeakingContactBooksJay Acunzo is an author, speaker, and differentiation-and-thought leadership consultant on a mission to help you make what matters to your career, company, and community. He's an advisor to experts, execs, and entrepreneurs who want to resonate deeper with others, not just reach them. To do so, he helps you turn your expertise into IP and your IP into differentiated messaging, exceptional speeches, and celebrated creative projects, equipping you with the communication techniques and power of today’s top thought leaders—because he believes in standing out through substance and stories, not h
