Unofficial Partner Podcast
Business

Unofficial Partner Podcast

by Unofficial Partner

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

100 episodes
EN-GB language
All Episodes
1
UP452 Wedge Issues Live: The Golf Business in 2026
46:17 Mar 31, 2026
2
UP541 Addicted To Fake Fan Numbers: When Sport Met The Dead Internet
44:56 Mar 27, 2026
3
UP540 The Bundle: Premier League plus points; Apple's Meh Bundle; FIFA's 10 minute YouTube hook
57:39 Mar 24, 2026
4
UP539 Spin Class: PR lessons from Kirsty Coventry, Sir Jim Ratcliffe and Igor Tudor
1:08:54 Mar 17, 2026
5
UP538 Ted Knutson on Brentford, Betting and Benham. And how AI will change football data
53:05 Mar 10, 2026
6
UP537 The Buy Side: Inside Unilever's FIFA World Cup Strategy
42:27 Mar 6, 2026
7
UP536 Other People's Money: Bex Smith's thesis for women's football multi club ownership
1:05:32 Mar 3, 2026
8
UP535 Inside Edge - T20's Product-Market fit is 'the biggest delta in global sport'
1:02:25 Feb 24, 2026
9
UP534 Barney Francis on Media Rights and Wrongs
55:16 Feb 17, 2026
10
UP533 The Bundle: Super Bowl, cultural relevance v culture war; ITV's in-game ads; FIFA and TikTok
1:01:42 Feb 10, 2026
11
UP532 Inside Edge: County Cricket Beyond The Hundred
59:09 Feb 6, 2026
12
UP531 Winter Olympic Special: Lottery funding, Medals, Rule 40 and Private Schools
56:04 Feb 3, 2026
13
UP530 Spurs For Sale: Shirts, Gambling Bans and the Post-Levy Era
53:30 Jan 27, 2026
14
UP529 ChatUP Live Pt2 - The Billion Dollar AI Race: 'Once you give away that level of knowledge, it's gone'
1:05:20 Jan 23, 2026
15
UP528 Chat_UP Live - The Race to Build SportsbizGPT Pt1
47:24 Jan 20, 2026
16
UP527 The Bundle 2026 Preview: NFL, WBD, DAZN, F1, UEFA...WTAF?
1:04:07 Jan 16, 2026
17
UP526 Nikki Doucet has the most interesting job in British sport
54:35 Jan 13, 2026
18
UP525 What Just Happened in 2025: The Story, Event and Person of the Sports Business Year
1:07:46 Dec 19, 2025
19
UP524 Sleepwalking to Irrelevance: Content and fandom in the age of the For You algorithm
46:27 Dec 16, 2025
20
UP523 The Bundle: Paramount's Relevent entry; Sky's UEFA return; Apple's MLS exit; Netflix, TNT, WTF?
56:41 Dec 9, 2025
21
UP522 Signed by Messi: What's the most valuable shirt in world football?
43:36 Dec 5, 2025
22
UP521: Inside Edge - 'American money is IPL curious'
53:37 Dec 3, 2025
23
UP520: Olympic Provocateur: Michael Payne on Sport Politics, from Dassler to Trump
47:12 Nov 28, 2025
24
UP519 Live at Sportradar Connect: Soccer Edition, featuring Jamie Carragher
46:14 Nov 25, 2025
25
UP518 Inside Edge: Harry Brook, George Pyne and the cricket agent business
53:04 Nov 21, 2025
26
UP517 The Mark Oliver Heatmap: Global sport's investment hotspots
45:27 Nov 18, 2025
27
UP516 Smart Recruitment: The Brentford Model, in partnership with Indeed
54:17 Nov 14, 2025
28
UP515 Other People's Money @ EY: Why is Big Sport so hard to disrupt?
1:08:01 Nov 11, 2025
29
UP514: Inside Edge x The Big Idea: Does the advertising industry understand cricket?
59:39 Nov 4, 2025
30
UP513 The Bundle Live @ SPORTEL Monaco: F1 and Apple, Relevent's streamer pitch, D2C wtf?
44:35 Oct 28, 2025
31
UP512 Other People's Money: APEX, the athlete investor trend, Red Bull Ventures, Baller and TGL
55:39 Oct 23, 2025
32
UP511 What Just Happened: P/E for RFL; BBC, golf and Bill Murray; The Ashes of TNT
55:35 Oct 17, 2025
33
UP510 Cause and Effect: The Sponsorship Effectiveness Revolution
58:28 Oct 14, 2025
34
UP509 Gareth Balch on the State of the Sports Economy in 2025
38:17 Oct 10, 2025
35
UP508 What's Sport Selling? Hollingsworth on the state of the nation's health, flags, needles, government and the free market
52:53 Oct 7, 2025
36
UP507 The YouTube Arguments
1:12:44 Oct 3, 2025
37
UP506 Chat_UP: LiveScore, Grok and how AI will disrupt sports betting
54:20 Sep 30, 2025
38
UP505 Inside Edge - T20 Women's World Cup
47:54 Sep 24, 2025
39
UP504 What Just Happened: Inside IMG's farmhouse; Peter Thiel's Enhanced Games; Jamie Redknapp's new agency
1:00:45 Sep 19, 2025
40
UP503 The Bundle: New season, new YouTube strategy; UFC's PPV exit; Agency collusion; Ligue1's Opening weekend
1:06:11 Sep 16, 2025
41
UP502 What Just Happened: The IOC and Trump's America; PayPal and CEO branded content; UEFA's global decision
53:53 Sep 12, 2025
42
UP501 What happens at Sportel, stays at Sportel
43:55 Sep 9, 2025
43
UP500 What Just Happened: McLaren's valuation; New Newcastle CEO; Ryder Cup future
57:27 Sep 5, 2025
44
UP499 TKO, On Location and the World Cup hospitality market
56:59 Sep 2, 2025
45
UP498 Other People's Money: Does Debt have a Branding Problem?
46:47 Aug 26, 2025
46
UP497 'Buy It or Build It': Simon Denyer on the Billion-Dollar Sports Media Playbook
1:14:47 Aug 19, 2025
47
Inside Edge - Peter Hutton on Cricket, India and the rights market
1:05:44 Aug 12, 2025
48
UP495 Joey D'Urso on how football shirts explain the world
45:59 Aug 5, 2025
49
UP494 The Bundle - Women's Euromania; F1 and Apple, RTL and Sky Germany; Ligue1 contagion
51:01 Jul 29, 2025
50
UP493 What's Sport Selling? Ridgeon on Ozempic, Ohanian and Athletic Ventures
45:22 Jul 21, 2025
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