About this episode
This is episode three of a four-part series created in collaboration with Redtorch called What's Sport Selling? It's a conversation with John Ridgeon, the chief executive of World Athletics. Previous episodes in the series:UP443 Big Sugar, Big Pharma...Where's the Big Sport Lobby?UP458 Fitness, Toxicity and the Importance of the ASICS MessageJon Ridgeon bioAthletic Career (1980s-1990s)Born: February 14, 1967, Bury St. Edmunds, SuffolkKey Achievement: Silver medal at the 1987 World Championships in Rome in 110m hurdlesOlympic Participation: Represented Great Britain at 1988 Seoul Olympics and 1996 Atlanta OlympicsPersonal Best: 13.29 seconds in 110m hurdles (British record holder)Education: Magdalene College, CambridgeBusiness Career (1998-2019)Fast Track Sports Marketing (1998-2012): Founding and managing partner of Fast Track. Broadcasting: TV commentator for BBC and BSkyB Achieve Events: Director where he helped build the mass participation events business until its acquisition in 2015European Sports Championships: Director of the 2018 multi-sport championship eventWorld Athletics Leadership (2019-Present)Appointment: Appointed CEO in December 2018Mandate: Working alongside President Sebastian Coe to modernize and grow athletics globallyThis podcast is sponsored by Redtorch, a global research & creative agency passionately dedicated to making sport more relevant. We help sports rights holders and brands punch above their weight. Born in the Olympic movement, we thrive under pressure – small teams, high stakes, global eyes. We’re trusted and retained by many of the world’s biggest sports because we offer everything you’d want from a specialist agency: unmatched flexibility, the best people and a constant stream of innovative ideas.Visit redtorch.sport to learn how we consistently grow audiences, deliver high-impact creative and turn cultural signals into a winning advantage.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the
