About this episode
Nike, Drake and Beats have just released cricket themed campaigns.WTF? Is cricket cool?Richard asked Mike Jakeman and Simon Moore to list their best and worst cricket themed campaigns and the result is a conversation about cliches, tropes and cultural relevance.The following ads are referenced in the podcast. Beats by Dre 2025https://www.linkedin.com/posts/homeground-london_checkshubman-gillshining-bright-in-the-activity-7376572600484782080-MxP2?utm_source=share&utm_medium=member_ios&rcm=ACoAAADNCmgB-26i_-T9u7OfQ8UB-pRP3VJ8mewNike Nocta and Drakehttps://sportsverse.substack.com/p/cricket-nike-drake-sportswear-west-indies-nocta-antiguaKitKathttps://www.youtube.com/watch?v=l83ANUS3I8EPepsi - Change The Game - 2011https://www.youtube.com/watch?v=h4tpN_egJnMhttps://www.youtube.com/watch?v=rRbKZ7rkk7Ahttps://www.youtube.com/watch?v=xEnzSbQnFBgNike India, Bleed Blue - 2011https://www.youtube.com/watch?v=-eDoDQo_T1cNike Yards - 2011 https://www.youtube.com/watch?v=pD59CpKMQY0Make Every Yard Count - 2014 https://www.youtube.com/watch?v=JtxLmInvFcwHilton - No Boundaries 2023https://www.youtube.com/watch?v=Wif0tbWelrEhttps://www.youtube.com/watch?v=Pv3OPxbTARUBooking.com It starts with a booking 2022https://www.youtube.com/watch?v=1ozoQaqKkJ4Cadbury’s Dairy Milk - Good Luck Girls 2023https://www.youtube.com/watch?v=z_OtC06ndUE&t=40sHere’s the original from the ninetieshttps://youtu.be/e7JATezA1nY?si=vPubhZaP4vZ8-AyUEmirates - Bollywood Cricket Welcome On-board Demo 2016https://www.youtube.com/watch?v=4JfuwuDqjagAdidas - Made for Cricket - 2016https://www.youtube.com/watch?v=J1TXNXe15fAYorkshire Tea - Everything Stops for Tea -2013Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners,