Impact Pricing
Business

Impact Pricing

by Mark Stiving, Ph.D.

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.

Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.

Pricing is really about creating, communicating and capturing value.

102 episodes
EN language
All Episodes
1
Why Buyers Can't Articulate Their Real Problems (And Why That Matters for Pricing) with Mark Stiving and Rebecca Kalogeris
14:35 Mar 16, 2026
2
Blogcast: Price Is the Tradeoff
3:17 Mar 13, 2026
3
What Buyers Actually Pay For (Hint: It's Not Your Product) with Mark Stiving and Rebecca Kalogeris
13:52 Mar 10, 2026
4
Blogcast: Buyers Don't Buy Features
3:37 Mar 6, 2026
5
Buyers Buy Futures, Not Features: Understanding the "Let Me Think About It" Moment with Mark Stiving and Rebecca Kalogeris
13:56 Mar 3, 2026
6
Why Pricing Feels Disconnected from Buyer Behavior (And What We're Missing) with Mark Stiving and Rebecca Kalogeris
13:11 Mar 2, 2026
7
Blogcast: Pricing AI: When Algorithms Replace Buyers
3:57 Feb 27, 2026
8
#CLASSIC Why I Teach Pricing: My Journey and Mission
5:09 Feb 23, 2026
9
Blogcast: Pricing AI: Three Levels of Value Visibility
6:33 Feb 20, 2026
10
Synthetic Data in Pricing: Trust It, Test It, or Ignore It? with Steven Forth
31:29 Feb 16, 2026
11
Blogcast: AI Can't Own Pricing
4:56 Feb 13, 2026
12
From $500 to $20,000 a Month: What This Pricing Jump Reveals About Value with Alex Shartsis
30:48 Feb 9, 2026
13
Blogcast: Pricing AI: Outcome-Based Pricing – The Holy Grail for AI
5:46 Feb 6, 2026
14
"You're Wrong" — A Friendly Pricing Debate on Buyer Context with Steven Forth and Mark Stiving
26:47 Feb 2, 2026
15
Blogcast: Credits: A Tool to Reveal Your Value Literacy
7:15 Jan 30, 2026
16
The Logic of Luxury Pricing: How Elite Brands Set Price with Kathryn Porritt
28:57 Jan 26, 2026
17
Blogcast: Credits: The Bridge Between AI Uncertainty and Value Clarity
5:49 Jan 23, 2026
18
Pricing and Billing: Where Strategy Meets Execution with Ryan Susanna
27:49 Jan 19, 2026
19
Blogcast: Designing Hybrid and Evolving Pricing Models for AI
5:44 Jan 16, 2026
20
How AI Is Changing Buying Behavior—and Why Value Still Wins with Mike Wilkinson
28:51 Jan 12, 2026
21
Blogcast: Pricing AI: Evaluating Pricing Metrics
5:08 Jan 9, 2026
22
Who's Accountable When AI Sets the Price? Pricing Governance in the Age of AI with Steven Forth
29:08 Jan 5, 2026
23
Blogcast: What PE Firms Miss in Pricing Due Diligence
2:55 Jan 2, 2026
24
Why Flipping "Good, Better, Best" Can Increase Revenue by 10% with Michael Mansard
25:02 Dec 29, 2025
25
Blogcast: How to Define Powerful Market Segments
6:06 Dec 26, 2025
26
The Subscription Pricing Lever Most Companies Miss (And How It Changes LTV Overnight) with Dan Layfield
29:23 Dec 22, 2025
27
Blogcast: Shareholder Value Is an Outcome, Not a Strategy
3:26 Dec 19, 2025
28
Why Pricing a Platform Is Harder Than Pricing a Product — Lessons from Google Cloud with Deovrat Kajwadkar
30:27 Dec 15, 2025
29
Blogcast: Pricing AI: The COMPASS Spectrum of Pricing Metrics
4:32 Dec 12, 2025
30
How Behavioral Economics Can Fix Your Pricing Blind Spots with Etinosa Agbonlahor
30:12 Dec 8, 2025
31
Blogcast: Nobody Wants to Buy AI
4:05 Dec 5, 2025
32
Revenue Growth Management: Proven Pricing Tactics with Danilo Zatta
28:44 Dec 1, 2025
33
Blogcast: Pricing AI: Pricing Metrics
8:38 Nov 28, 2025
34
How to Quantify Customer Value: A Playbook for Winning B2B Deals with Ed Arnold
34:30 Nov 24, 2025
35
Blogcast: Why Buyers Really Buy
16:05 Nov 21, 2025
36
The Future of Pricing: How AI Changes Everything Except the Pricer with Matt Knaggs
33:49 Nov 17, 2025
37
Blogcast: Pricing AI: The Value of Packaging
11:35 Nov 14, 2025
38
Why 60% of Your Quotes Signal 'Negotiable' to Buyers (And Cost You Millions) with Bill Diggons
29:28 Nov 10, 2025
39
Blogcast: Packaging AI: Structuring Features and Placing AI in Offers
14:24 Nov 7, 2025
40
Why ROI Is Your Most Powerful Pricing Tool with Sarah Williams
36:00 Nov 3, 2025
41
Blogcast: Pricing AI: Market Segmentation Matters
6:30 Oct 31, 2025
42
Why Efficiency, Not AI, Is the Real Competitive Advantage in Pricing with Lindsay Maurer
31:08 Oct 27, 2025
43
Blogcast: Pricing AI: Are You Selling a Platform or a Solution?
7:33 Oct 24, 2025
44
Jobs to Be Done: The Pricing Strategy That Pays Off Big with Bill Wilson
31:41 Oct 20, 2025
45
Blogcast: Pricing AI: Do Costs Finally Matter in Pricing?
7:31 Oct 17, 2025
46
AI as a Multiplier for Pricing with Emanuel Martonca
30:07 Oct 13, 2025
47
Blogcast: Pricing AI: Buyers Buy Inherent and Relative Value
8:35 Oct 10, 2025
48
Why I Teach Pricing: My Journey and Mission
5:03 Oct 6, 2025
49
Blogcast: Pricing AI: A Practical Guide for a Hype-Filled World
9:19 Oct 3, 2025
50
Beyond the Checkout: How Payment Infrastructure Shapes Your Pricing Strategy with Ryan Doran and Danny Smith
33:23 Sep 29, 2025
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