About this episode
Stop losing the AI revenue multiplier game.
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In this episode, Jay McBain reveals why focusing solely on consumer AI hype is a massive mistake that causes businesses to miss the real opportunity: the 99% of business data currently sitting in cold storage. We discuss the critical shift toward “Agentic AI” and integrations, where the real money lies for partners—moving from a standard transaction to a $3 to $7 multiplier effect. Jay also issues a stark warning about the “book of failure” waiting for companies that refuse to adopt a platform mindset, explaining why you can’t hire your way out of the talent shortage and must embrace the seven-partner ecosystem to survive the next decade.
https://youtu.be/RXRJW027Qz8
https://youtu.be/RXRJW027Qz8
Key Takeaways
Partners can unlock a $3 to $7 multiplier on every dollar of Microsoft revenue by focusing on the full customer journey.
99% of the world’s business data is not yet trained into models, representing the massive “Agentic AI” opportunity.
The talent shortage is forcing end customers to outsource because they cannot compete with hyperscalers for AI skills.
Integration is now the number one buying criteria for modern customers, necessitating a platform approach.
We are overestimating the AI change in two years but vastly underestimating the transformation coming in ten years.
Your visible pipeline may be less than 10% of your total addressable market because you aren’t seeing the 28 moments before a sale.
If you’re ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins.
Key Tags
Agentic AI, AI Multiplier, Cold Storage Data, Business Integration, Jay McBain, Platform Economy, Ecosystem Strategy, Managed Services, Co-selling, Hyperscaler Partnerships, Talent Shortage, Magnificent Seven, Digital Transformation, 28 Moments, AI Governance.
Transcript:
[00:00:00] Jay McBain: And getting from one to two to $3 a multiplier. So if Microsoft wins a hundred thousand dollars, I win $300,000 at 75% margin. And a sticky customer that’s gonna continue to enrich ev
