About this episode
Cyril Belikoff at Ultimate Partner LIVE in Redmond, WA
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Welcome back to the Ultimate Guide to Partnering® Podcast.
I’m excited to bring you even more from the Ultimate Guide to Partnering®—and this one’s straight from the main stage at Ultimate Partner LIVE at Microsoft’s Conference Center in Redmond.
If you haven’t been in the room yet, these events are something special. The energy, the insights, the access—it’s where strategy meets execution, and the partner community comes alive.
In this episode, we feature a powerful session with Cyril Belikoff, Microsoft’s new leader for Marketplace, who joined us to share his bold vision for the future.
Cyril dives into:
The “lightbulb moment” around AI and why it changes everything
How Microsoft is mainstreaming the Marketplace as a core GTM motion
What partners need to know about incentives, MCAPS priorities, and the rise of multi-party offers
And how the shift to AI and ecosystem selling is redefining what success looks like in this era
We’re curating the very best of these moments—fireside chats, expert panels, and executive insights—so you can stay ahead of the curve and fully aligned to where Microsoft and the industry are heading.
And this is just the beginning.More sessions. More voices. More of what you need to know.
If you’re not yet part of the UPX Community, now’s the time to join us. Access exclusive content, events, and strategies that keep you in front of what’s next.
Thanks for being on this journey with us.— Vince
https://youtu.be/yIfT1HZriGQ?si=yq_hIvNSp1pvrWtS
Key Takeaways:
AI adoption is creating exponential opportunities for partners, with leading customers seeing 10x ROI in just over a year.
Microsoft’s marketplace is centralizing digital transactions, incentivizing co-selling, and simplifying procurement for customers.
Microsoft prioritizes its partners, offering the highest compensation among hyperscalers and integrating marketplace deeply into its products.
The multi-party offer (MPO) capability is driving significant sales growth, enabling partners to collaborate effectively and increase deal si
