About this episode
Jay McBain’s 2025 Predictions on Ultimate Guide to Partnering®
I invited Jay McBain back to the Boca Raton Studio to kick off the new year with the trends we can expect in 2025. Any episode with Jay is a must-listen Ultimate Guide to Partnering Episode. This is Jay’s 6th Episode appearance on Ultimate Guide to Partnering, putting him in rarified air.
Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/
Check Out UPX:https://theultimatepartner.com/experience/
In this episode, Jay and I discuss the trends we have seen this first half of the decade and what we can expect as we kick off the second half of the decade and the second quarter of the century.
About Jay– Jay McBain is a renowned thought leader in the global channel, recognized as Channel Influencer of the Year by Channel Partners Magazine and featured in Business Review’s Top 40 Under Forty, along with numerous top influencer lists. With a 30-year career in executive roles at IBM, Lenovo, ChannelEyes, and Forrester, he is a sought-after expert on industry insights and future trends. Currently, Jay is the chief analyst at Canalys, a leading firm specializing in channels, partnerships, alliances, and ecosystems.
LISTEN ON YOUR FAVORITE PODCAST APP
For more insights and detailed discussions, tune in to the full episode of The Ultimate Guide to Partnering. Subscribe to stay updated with the latest trends and strategies in technology partnerships.
Thank you for supporting Ultimate Partner and the Ultimate Guide to Partnering Podcast. Please tell your friends, subscribe, and leave us up to a 5-star Review, as it helps us get more amazing guests.
Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/
Check Out UPX:https://theultimatepartner.com/experience/
Key Takeaways
Technology Spending by CMOs: Marketing leaders in mid-sized companies often outspend CIOs on technology, emphasizing the shift of marketing into a science-driven field.
Partner Influence in Customer Decisions: Partners play a pivotal role in 96% of sales decisions, owning or influencing most of the 28 key customer decision moments.
Ecosystem Evolution to Platforms: The concept of business ecosystems has shifted to