Staying Authentic While Growing Big with CorePower Yoga Co-founder Brandon Cox
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Staying Authentic While Growing Big with CorePower Yoga Co-founder Brandon Cox

46:06 Aug 25, 2025
About this episode
To be honest, I used to be a bit of a purist when it came to yoga—and I’ll admit, I was judgmental about CorePower. But then I tried it. Now I love it—for the heat, the community, the challenge. And I love it even more after getting to know Brandon Cox, its co-founder.Brandon started CorePower Yoga back in 2002, and he’s very rarely interviewed. You’re going to love this episode of The Wise Effort Show, where you’ll not only hear the story behind CorePower, but also get to know the good people behind it—and what you can expect if you’ve never tried itYou’ll also hear about why Brandon has branched out to Orange Theory and Restore Hyper Wellness, the values behind why he does what he does, and how the size of our grief is the size of our love.In This Episode, We Explore:Balancing authenticity and mass appealThe evolution of corepower yogaDetaching from the brand by letting go of egoThe importance of community and relationshipsSuggested Next Episode:Episode 122: The Future Of Wise Leadership With Dr. Emma SappäläRelated ResourcesGet enhanced show notes for this episodeOrder my book, Wise Effort: How to Focus Your Genius Energy on What Matters Most, and receive special bonus gifts.Want to become more psychologically flexible? Take Diana's "Foundations of ACT" course.Diana's EventsReserve your spot in Diana's Costa Rica retreat in 2026!See Diana at an upcoming eventConnecting With DianaSubscribe for free on Apple Podcasts and Spotify.Leave a 5-star review on Apple so people li
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