Selling Across Cultures: Does Being Different Help or Hurt?

Selling Across Cultures: Does Being Different Help or Hurt?

25:16 Dec 2, 2025
About this episode
Lightning Round: Top 10 Ways To Build Trust With Your Customers Question: Panchal from Spotify asks, "I am from a different country. My English accent is a little different than the native. Will that delay building trust with the customer? If yes, what's the solution?" Book: The Culture Map by Erin Meyer ? Read the BLOG for this week's episode     
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