About this episode
Let’s start with a few questions to ponder…
Why are we chasing Internet or social media fame, when the surest way to develop a strong business is by connecting with the family down the road?
How is perfectionism holding you back? Or keeping you from taking the next big steps in your development?
And is a lack of authenticity keeping you from truly connecting with your ideal customers?
Well luckily for you, my guy Jonathan Goodman is here to walk us through all of this – and much more!Jonathan burst on the fitness scene when he originally started the Personal Trainer Development Center (or PTDC) almost 15 years ago.
And today he’s a published author multiple times over, with his recent book – The Obvious Choice – dropping in January of this year.
And today we’re going to take the principles he outlines in that book and use them to help YOU grow a more robust and resilient fitness business!
What’s the 1% that makes YOU different?
– Jonathan Goodman
This Week on the Physical Prep Podcast:
Why we start doing something is often different from why we continue doing it.
How exhausting the body can actually energize the mind.
Knowledge in fitness has become democratized; now it’s about combining skills.
The difference between maximizers and satisfizers.
Why understanding your audience is crucial, and why endlessly searching for “the best” way to do something is a surefire way to fail.
Jon’s thought process on 10,000 hours versus 10,000 iterations to obtain mastery.
Why finding your unique value proposition is crucial for standing out in a crowded market.
Thoughts on the
