How To Build A Cult Following Brand w/AVER ACTIVE
HomeOi, Let's Talk › Episode

How To Build A Cult Following Brand w/AVER ACTIVE

37:42 Nov 2, 2025
About this episode
In today’s episode, we’re joined by Alice Taya, the absolute weapon behind AVER ACTIVE, the Melbourne-born activewear brand that’s built a community so loyal it’s basically a cult (in the best way).We dive into what it actually takes to build a brand people obsess over, the kind that doesn’t need gimmicks because it’s built on real connection &  authenticity.This one’s for every woman out there building her dream brand, posting in silence, and wondering if anyone’s watching, they are. And this episode will light a fire under you to keep going. ?You can find Alice here:https://www.instagram.com/averactive/https://www.instagram.com/alice.taya/https://www.instagram.com/oiletstalk/https://www.instagram.com/thekatemorris/https://www.instagram.com/coachgemma/
Select an episode
0:00 0:00