EP109 – Learn how this MSP is saving thousands per month using real world AI – with Alex and Dani from PCW Solutions
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EP109 – Learn how this MSP is saving thousands per month using real world AI – with Alex and Dani from PCW Solutions

31:33 Sep 21, 2025
About this episode
In this episode, host Adam welcomes Dani and Alex from PCW Solutions to discuss their business journey, emphasising how they've integrated artificial intelligence (AI) into their company's operations. Alex details the inception and growth of PCW Solutions over the past 21 years, starting from helping domestic customers to managing over 150 business clients today. The conversation dives into their innovative approach to improving workflow efficiency using AI. They explain how they utilised AI to manage and log customer support tickets, reducing the workload on their staff and improving service response times. They also highlight practical challenges and human factors involved in implementing AI solutions, including the need for clear communication and gradual customer adaptation to new technologies. The discussion covers the future potential of AI in Managed Service Providers (MSPs) for automating routine tasks and enhancing customer service. Alex and Dani also share insights into the practical aspects of AI integration and future plans, such as automating outbound calls for ticket resolution00:00 Welcome and Introductions 00:21 Background and Business Overview 01:53 Office Location and Expansion 03:27 Exploring AI Solutions 04:08 Implementing AI for Customer Support 08:45 Challenges and Adjustments with AI 11:33 Technical Setup and Future Plans 13:32 The Role of AI in Client Communication 14:11 Client Reactions to AI Implementation 14:35 Solving Client Issues with AI 15:08 AI Accuracy and Staff Testing 15:26 Examples of AI Handling Calls 17:42 AI in Sales and Client Management 19:17 Future AI Implementations 20:53 AI's Role in MSP Operations 21:38 Challenges and Costs of AI 25:55 Expanding AI Solutions for Clients 26:42 Automating Billing and Future Developments 27:15 Conclusion and Final Thoughts Connect with Alex Hill on LinkedIn by clicking here –https://www.linkedin.com/in/alex-hill-64284414/
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