About this episode
How can CEOs, CMOs, and revenue leaders truly create a high-performance GTM engine? This episode is a live event that Chris Walker did with Sangram Vajre (co-founder & CEO at GTM Partners) where they answer exactly that.Key topics from this episode:Who should really own GTM?Moving beyond “marketing vs. sales”The 4 pillars of pipeline creationWhy marketing needs more of a business mindsetThe importance of retention vs. acquisitionHow to fix broken revenue metricsWhy “slow is fast” in GTMHow to build an agile GTM teamWhat the future of marketing leadership looks like
