About this episode
The coaching industry is about to experience a brutal correction.In this Thursday special episode, Kellan Fluckiger and co-author Joy Fluckiger break down the uncomfortable prediction from their book Coaching and the Rise of AI: by Christmas 2026, 95% of coaches will not be making a living.Not because coaching is dead.But because formula coaching is.The $10 tables are full of robots. The ante just went up. And most coaches don’t even realize the game has changed.If you’re making $40K, $60K, even $80K — this conversation is for you.AI can replicate frameworks, tools, NLP scripts, and surface-level strategy. What it cannot replicate is presence, embodiment, leadership, and the “refiner’s fire” that turns performance into becoming.This episode is blunt. It’s bold. And it might be uncomfortable.The coaching industry is about to experience a brutal correction.In this Thursday special episode, Kellan Fluckiger and co-author Joy Fluckiger break down the uncomfortable prediction from their book Coaching and the Rise of AI: by Christmas 2026, 95% of coaches will not be making a living.Not because coaching is dead.But because formula coaching is.The $10 tables are full of robots. The ante just went up. And most coaches don’t even realize the game has changed.If you’re making $40K, $60K, even $80K — this conversation is for you.AI can replicate frameworks, tools, NLP scripts, and surface-level strategy. What it cannot replicate is presence, embodiment, leadership, and the “refiner’s fire” that turns performance into becoming.This episode is blunt. It’s bold. And it might be uncomfortable.Key Takeaways:Why 95% of coaches won’t make a living by Christmas 2026The collapse of formula-driven coachingThe “head in the sand” problemThe $10 table vs. the $10,000 anteWhy AI eliminates the middle tierPresence vs. performance“Becoming” vs. “fake it till you make it”The danger of being lulled into false security by AIWhy frameworks and tools are no longer enoughThe role of embodiment in high-level coaching
