About this episode
Most real estate agents treat social media like a chore, posting generic "Happy Monday" graphics that nobody, literally nobody, cares about. You are yelling into a void because you don't have a system. I am explaining the Content Triangle, a three-part framework that takes the guesswork out of your marketing. I am showing you how to combine ASQ (Answering Specific Questions), Trend Hacking, and Behind the Curtain moments to build a feed that actually attracts clients. Whether you are targeting luxury sellers in Malibu or first-time buyers in LA, you need to show your thinking and your humanity. I have spent 22 years in this business and built a community of 500,000 agents, and I am telling you: people don't follow logos, they follow people with opinions. It is time to stop being a "post and ghost" amateur and start using these three pillars to dominate your local market.
How to use ASQ to become the undeniable authority in your specific niche.
The secret to "Trend Hacking" news stories without doing cringey dances.
Why "Behind the Curtain" content is the ultimate hack for building likeability.
Using AI to brainstorm the exact questions your target audience is asking.
If you are ready to stop being invisible, hit subscribe and tell me in the comments: which of these three pillars are you currently ignoring?
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