Dr. Allen Williams on How to Actually Sell Grass-Finished Beef (WCP 467)

Dr. Allen Williams on How to Actually Sell Grass-Finished Beef (WCP 467)

1:26:17 Nov 3, 2025
About this episode
If we raise great grass-finished beef and get it processed with excellence, but we can't sell it we will have invested a lot of time and money in a product that doesn't generate revenue. Dr. Allen Williams is here to help us think deeply about how we actually sell grass-finished beef to our customers. We will talk about how to respond to questions regarding pricing as well as what cuts we should spend the most time marketing.Thanks to our Studio Sponsor, Understanding Ag!Head over to UnderstandingAg.com to book your consultation today!Sponsor:UnderstandingAg.comGuest's Previous Episodes:Ep. 458 Dr. Allen Williams - The Connection Between Epigenetics and ProfitabilityEp. 452 Dr. Allen Williams - Tips for Maintaining the Quality of Grass-Finished Beef Through the Processing PhaseEp. 430 Dr. Allen Williams - Keys to Successful Grass-FinishingEp. 404 Gabe Brown and Dr. Allen Williams on Fixing America’s Broken Rural EconomiesEp. 402 Gabe Brown and Dr. Allen Williams – Fixing America’s Broken Water CycleEp. 380 Gabe Brown, Dr. Allen Williams, and Fernando Falomir – Soil Health Academy Q and AEp. 369 Dr. Stephan Van Vliet and Dr. Allen Williams – Growing Nutrient Dense FoodEp. 361 Gabe Brown and Allen Williams – 2024 State of AgricultureEp. 305 Gabe Brown and Dr. Allen Williams – Matching Management to ContextEp. 290 Gabe Brown and Dr. Allen Williams – Three Rules of Adaptive StewardshipEp. 283 Gabe Brown and Dr. Allen Williams – The 6-3-4Ep. 281 Gabe Brown and Dr. Allen Williams – The State of Agriculture in North AmericaEp. 148 Dr. Allen Williams – Grazing for Soil Health
Select an episode
0:00 0:00