The Truth About Book Marketing: Ads, Social Media, and Discoverability Myths

The Truth About Book Marketing: Ads, Social Media, and Discoverability Myths

33:43 Apr 1, 2026
About this episode
311 / Think you need to be on every platform, spend big on ads, or release a book every month to succeed as an indie author? We’re busting some of the most common publishing myths. ✨ This week’s sponsor is Vellum: http://tryvellum.com/wishBut first, we catch up on life after a writing retreat: the post-draft crash, newsletter plate-spinning, and the genuine weirdness of evaluating promos when the market keeps shifting Honest BookBub promo numbers and why results look different nowWhy discoverability matters more than "good enough" writingWhy you don't need every social media platform to succeedNewsletters, Goodreads, and BookFunnel as practical visibility toolsWhy direct sales and Kickstarter can work even with a small audienceWhy rapid release is optional and genre dependentWhy ads don't require huge spend, and how AI is changing targetingGenre zeitgeist: how trends like cozy and romantasy impact your strategy💙 Become a supporter of the podcast https://wishidknownforwriters.com/support or https://wishidknownthenpodcast.substack.com/subscribeAccess to backlist of exclusive supporter episodesShoutout on a future episodeThanks to long-time supporter Delaney Smith 💜📥 Send us a Text Message ⚡Links:http://tryvellum.com/wishAlessandra Torre on Goodreads: https://open.substack.com/pub/wishidknownthenpodcast/p/alessandra-torre-on-goodreads-movie-10c?utm_campaign=post-expanded-share&utm_medium=web📥 Send us a Text Message Support the show🚀 Jami’s Consulting and Workshops: https://www.jamialbright.com/authorworkshops❤️ Jami’s books https://amzn.to/3wSraA5🔎 Sara’s books https://www.sararosett.com/bibliography/ 📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/The Big List of Craft and marketing books mentioned on WIKT podcast episodes
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