Wine Marketing Podcast
Business

Wine Marketing Podcast

by Heather Daenitz

Weekly marketing tips, strategies, and thoughts that help wineries and wine brands thrive online. Hosted by Heather Daenitz of Craft & Cluster. www.winemarketingfieldguide.com

40 episodes
EN language
All Episodes
1
Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery
1:08:14 Jan 27, 2026
2
What Makes a Wine Collab Actually Work? with Erin Kirschenmann of Wine Business Monthly & Novel Pairings
54:34 Jan 5, 2026
3
Wine Doesn’t Need to Be So Serious with Warner Boin of Confidence Uncorked
1:19:16 Dec 24, 2025
4
Be Authentic & Do Cool Shit with Ed Feuchuk of Farm Collective
54:06 Nov 26, 2025
5
Holistic Wine Marketing with Jason Haas of Tablas Creek
59:10 Nov 5, 2025
6
What Happens When Wine Nerds Throw a Conference?
44:18 Sep 15, 2025
7
Why I Rebranded My Winery with Sonja Magdevski of Clementine Carter Wines
47:44 Sep 3, 2025
8
Can Your Winery Skip Social Media?
57:02 Jul 16, 2025
9
Crafting Emotional Connections in Wine Marketing with Andrew Means of Transom
58:04 Jun 25, 2025
10
Making Awesome Winery Websites with Ivy Kehoe of Hardpour Designs
1:15:26 Jun 2, 2025
11
Winery Emails that Don't Suck with Erica Walter of Email Mavens
57:10 May 6, 2025
12
Subscription Models vs Wine Clubs with Maggie Tillman of Alta Colina Winery
37:34 Apr 21, 2025
13
Brand Rehab with Likely Story Strategies
1:05:56 Apr 7, 2025
14
What Social Media Platform Should Your Winery Be On?
29:58 Jul 5, 2021
15
What Social Media Platform Should Your Winery Be On?
33:39 Jul 5, 2021
16
This Framework Makes Marketing Your Wine Easy w/ Christy Kern
42:52 Jun 21, 2021
17
Incorporating Diversity & Inclusion Messaging into Your Marketing w/ Alisha Sommer
48:03 Jun 14, 2021
18
How to Identify Your Target Audience
36:58 Jun 7, 2021
19
Marketing Your Wine, Post-Pandemic w/ Chelsea Boss
1:26:39 May 31, 2021
20
How to Plan A Month of Content
14:25 May 3, 2021
21
Why going Viral is NOT a Strategy
21:35 Apr 26, 2021
22
Not Your Average Wine Influencers w/ Winery Reflections
33:10 Apr 19, 2021
23
Everything You Need to Know About Wine Branding w/ Offset Partners
1:03:38 Apr 12, 2021
24
Measuring Your Success on Instagram
10:33 Apr 5, 2021
25
How to Communicate Sustainability w/ Beth Vukmanic Lopez of The Vineyard Team
35:13 Mar 29, 2021
26
What is Content Photography & Marketing? w/ Nathaniel Crawford
47:51 Mar 22, 2021
27
Why Company Culture Matters w/ Ian Consoli of Tablas Creek Vineyard
1:06:55 Mar 15, 2021
28
Connecting on Clubhouse w/ Renée Sferazza
46:55 Mar 8, 2021
29
3 Ways to Generate Content Ideas
9:47 Mar 1, 2021
30
Does Your Email Marketing Suck? w/ Chelsea Boss
1:02:47 Feb 22, 2021
31
Using the Power of Story to Sell Your Wine Online
11:46 Feb 15, 2021
32
How to be Legal on Social Media | A Discussion with Alcohol Beverage Attorney Brian Simas
1:15:43 Feb 8, 2021
33
It's my 2 Year Anniversary!
16:51 Feb 1, 2021
34
Marketing Wine to Millennials & Gen Z w/ Simonne Mitchelson
59:48 Jan 25, 2021
35
What Wine Brands Should Post on Instagram
16:02 Jan 18, 2021
36
How to Serve Before You Sell
13:38 Jan 11, 2021
37
5 Things to STOP Doing on Instagram
13:36 Jan 4, 2021
38
Mapping Out Your Marketing Strategy & Content Calendar for the Year
1:00:32 Dec 28, 2020
39
How to Get Started on Instagram
21:35 Dec 21, 2020
40
Trailer | Craft & Cluster
2:18 Dec 15, 2020
Select an episode
0:00 0:00