About this episode
This week, WHOOP Founder and CEO Will Ahmed welcomes designer Samuel Ross, back to the WHOOP Podcast to unveil Project Terrain, the new collection built to elevate your performance. From technical Italian and Japanese fabrics to architectural steel clasps and reflective detailing, Samuel shares how function, endurance, and silhouette drive every decision. Together, Will and Samuel explore each of the pieces of the collection, diving into the intent that went into the creation of each. Whether its the perforation of the fabrics, the logo detailing, or material finishing, each detail of this collection was thoughtfully created to reimagine performance wear for modern athletes and everyday high performers. (01:06) Introducing Project Terrain(01:48) The Making, Material, and Ethos In Creating The Jacket(04:04) Designing For Season: The Ultimate Spring/Summer Short (06:03) The Influences and Inspiration Behind Project Terrin Layer I(07:51) Project Terrain Bands: A New Look At The Superknit(11:14) Creating For The Modern AthleteLearn more about Project Terrain Layer I at shop.whoop.com/us/en/samuelross/Follow Samuel Ross:InstagramXLinkedInWebsiteFollow SR_A:InstagramWebsiteSupport the showFollow WHOOP: Sign up for WHOOP Advanced Labs Trial WHOOP for Free www.whoop.com Instagram TikTok YouTube X Facebook LinkedIn Follow Will Ahmed: Instagram X LinkedIn Follow Kristen Holmes: Instagram LinkedIn Follow Emily Capodilupo:
