About this episode
Kraig explains how a desire to go to business school shifted when his future co-founder (Sean Whitely) convinced him to start a company instead. With no roadmap and almost nothing to lose, they built an early integration between Google Ads and Salesforce and landed a demo slot at Salesforce’s AppExchange showcase.What happened next was pure serendipity: Benioff and the top Salesforce leadership were in the audience. That six-minute demo led to an acquisition offer that launched Kraig’s career in a completely new direction.His lesson? Put yourself in the room. Take the shot. You never know who’s watching—or what doors might open. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit whogotmehere.substack.com
