About this episode
Welcome back to What’s NEXT, the podcast exploring the technology of the future. In this episode, host Christina Bechhold Russ talks with Jeetendr Sehdev, author of The Kim Kardashian Principle: Why Shameless Sells (And How To Do It Right). Tune in to hear about the influencer culture, social media marketing, and how startups can leverage the power of authenticity.
