About this episode
After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, Joe De Sena set his sights on ripping 100 million people off their couches by creating the Spartan lifestyle. He moved his family to Pittsfield, Vermont to operate an organic farm, a bed and breakfast, and a general store for hikers. It was here his passion grew for ultramarathons, adventure races, and endurance events, and thus the idea for Spartan was born. With more than one million annual global participants at more than 270 events across more than 40 countries, Spartan offers heats for all fitness levels and ages, from beginner to elite and Kids as young as four-years-old. The brand has transformed more than seven million lives since it was founded in 2010. Joe turned an interest in endurance racing into a passion. His racing resume is the stuff of legend – over 50 ultra-events overall and 14 Ironman events in one year alone. De Sena is also the New York Times Best Selling Author of "Spartan Up" and "Spartan Fit," and recently released his third book, "The Spartan Way." Connect with Joe: www.joedesena.com or www.spartan.com BOOK A SPEAKER: Interested in having John or one of our speaking team come to your school, club or coaching event? Looking for leadership training for yoru student athletes, a coach development workshop or parent education? We are still booking Summer and Fall 2026 events, please email us to set up an introductory call John@ChangingTheGameProject.com PUT IN YOUR BULK BOOK ORDERS FOR OUR BESTSELLING BOOKS, AND JOIN 2025 CHAMPIONSHIP TEAMS FROM SYRACUSE MENS LAX, UNC AND NAVY WOMENS LAX, AND MCLAREN F1! These are just the most recent championship teams using THE CHAMPION TEAMMATE book with their athletes and support teams. Many of these coaches are also getting THE CHAMPION SPORTS PARENT so their team parents can be part of a successful culture. Schools and clubs are using EVERY MOMENT MATTERS for staff development and book clubs. Are you? We have been fulfilling numerous bulk orders for some of the top high school and collegiate sports programs in the country, will your team be next? Click here to visit John's author page on Amazon
