About this episode
Jennifer Paulett, director of ESPN Corporate Citizenship, is responsible for developing and implementing the company's strategy on youth sports participation. Since joining ESPN in 2015, she has led efforts to expand access to sports for millions of kids through philanthropic investments and powerful storytelling. Paulett oversees ESPN's youth sports initiative Take Back Sports, which aims to make the youth sports system more accessible so that kids across the country have the opportunity to play and keep playing. Together with the Walt Disney Company, leagues, professional athletes and community partners, Take Back Sports also is elevating the narrative around the benefits and challenges of youth sports. Paulett serves on the executive committee of Project Play's 63x30, working with industry partners to drive participation in the U.S. to 63% by the year 2030. In coordination with the Aspen Institute, she also led the award-winning "Don't Retire, Kid" campaign featuring Kobe Bryant. Don't Retire Kid Videos ESPN Take Back Sports Initiative BOOK A SPEAKER: Interested in having John, Jerry or both come to your school, club or coaching event? We are booking Fall 2025 and Spring 2026 events, please email John@ChangingTheGameProject.com to set up an introductory call. BECOME A PREMIUM MEMBER OF CHANGING THE GAME PROJECT TO SUPPORT THE PODCAST If you or your club/school is looking for all of our best content, from online courses to blog posts to interviews organized for coaches, parents and athletes, then become a premium member of Changing the Game Project today. For over a decade we have been creating materials to help change the game. and it has become a bit overwhelming to find old podcasts, blog posts and more. Now, we have organized it all for you, with areas for coaches, parents and even athletes to find materials to help compete better, and put some more play back in playing ball. Clubs please email John@ChangingTheGameProject.com for pricing. PUT IN YOUR BULK BOOK ORDERS FOR OUR BESTSELLING BOOKS, AND JOIN 2025 CHAMPIONSHIP TEAMS FROM SYRACUSE MENS LAX, UNC AND NAVY WOMENS LAX, AND MCLAREN F1! These are just the most recent championship teams using THE CHAMPION TEAMMATE book with their athletes and support teams. Many of these coaches are also getting THE CHAMPION SPORTS PARENT so their
