About this episode
AI search visibility tracking faces a 70% attribution gap compared to traditional SEO metrics. Malte Landwehr, CMO and Chief Product Officer at Peak AI, has developed systematic approaches for measuring discoverability across AI-powered search platforms where conventional traffic data falls short. The discussion covers self-reported attribution methodologies for capturing AI-driven conversions and prompt diversification strategies that leverage customer support data, sales transcripts, and user behavior patterns to optimize for topic clusters rather than individual queries.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
