Should brands care more about being linked or mentioned?

Should brands care more about being linked or mentioned?

2:04 Feb 26, 2026
About this episode
Wikipedia pages remain underutilized by enterprise brands despite their AI model influence. Thomas Peham, CEO and co-founder of Otterly AI, shares how creating a Wikipedia presence drove measurable visibility improvements for his company within eight months of launch. The discussion covers Wikipedia's role as a trust signal for AI models and practical strategies for brands to establish authoritative presence on the platform.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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