About this episode
Join us for an inspiring conversation with Dana Shortt, the visionary entrepreneur who built a beloved business from the ground up, transforming it into a true community staple. Dana shares the remarkable story of her journey, from her humble beginnings in catering to the emotional and strategic process of successfully exiting her business. This episode is packed with valuable lessons for anyone navigating the world of entrepreneurship, ownership transition, and planning an exit strategy.Join us every other week for leadership stories from female founders, trailblazers in women leadership and entrepreneurs sharing their success stories.Here's what you'll learn in this episode:The Genesis of a Business: Discover how Dana started her catering business with just IKEA bags and the subway, eventually evolving it into a thriving retail store. Learn about the crucial role of mentorship from family and professionals in shaping her path.Building a Brand with Purpose: Dana emphasizes the importance of quality food and a clear pricing strategy in attracting and retaining loyal customers. She'll share how she overcame early skepticism about her age and stuck to her convictions to build a business known for excellence.The Full-Time Job of Selling a Business: Dana pulls back the curtain on the often-overlooked realities of selling a business. She shares how the
