About this episode
Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Uncle Marv welcomes revenue consultant Megan Killion, previously an agency owner, who shares behind-the-scenes lessons on MSP sales, client targeting, and the realities of lead generation in today’s noisy market. Listeners discover the value of proper niche focus, ethical AI data sourcing, and the importance of authentic community engagement. The discussion covers common MSP mistakes, personal migration stories, handling infrastructure PR crises, and how databases like Apollo.io are shaping new approaches to outreach. Takeaways: How to transition from agency ownership to revenue consultingReal-time strategies for MSP sales growthAI’s role in sales lead generation—with ethical boundariesSecrets to targeting high-value clients using databases like Apollo.ioImportance of community events for MSP visibility and referralsHard-won lessons on infrastructure, outages, and PR managementNavigating migrations and avoiding MSP vendor pitfallsReferral programs: what works and what doesn’tBuilding a top-of-mind MSP brand in a competitive marketWhy trust and authenticity matter most in today’s IT channelLinks for Companies, Products, Books, Events and People: ?Megan Killion: https://www.linkedin.com/in/megankillion/Moovila: https://moovila.comHubSpot: https://hubspot.comM365 (Microsoft 365): https://www.microsoft.com/en-us/microsoft-365Apollo.io: https://apollo.ioIT Nation: https://itnation.connectwise.com/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid:
