Why LinkedIn feels fake, with Nick Power
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Why LinkedIn feels fake, with Nick Power

50:31 Nov 13, 2025
About this episode
Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. This week, Al and Leanne sit down with Nick Power — senior marketing leader at The Noun Project and one of the most talked-about voices on LinkedIn. With more than 30 000 followers and millions of views, Nick has built a reputation for doing what most professionals won’t: calling out corporate nonsense, talking openly about burnout, and reminding us that being human is not unprofessional. ? Key Takeaways In this episode, Nick shares the good, the bad, and the ugly of being honest online — from viral one-liners and “weird LinkedIn” to the backlash that comes with visibility. It’s a masterclass in authenticity, humour, and how to show up as yourself without burning bridges or your reputation. ? Resources & Links Honesty beats polish. Professionalism isn’t about perfection — it’s about skill, integrity and being easy to work with. Short form wins. Think fortune-cookie insights, not essays. Nick’s rule: write something people can finish before they scroll. Start conversations, not lectures. The goal isn’t likes; it’s dwell time, dialogue, and trust. Authenticity ? oversharing. Show humanity, not your diary. Find your own line between personal and performative. Expect the trolls. Nick opens up about LinkedIn Lunatics, the subreddit that mocks viral posts — and why bullying under the guise of humour says more about insecurity than content quality. Above all, Nick argues that being real online doesn’t damage your brand — it defines it. Follow Nick on LinkedIn: https://www.linkedin.com/in/nickcpower Shop Nick’s merch: https://www.nickpower.co Learn more about The Noun Project: https://thenounproject.com ? Support with Mental Health and Well-being – Mind UK: https://www.mind.org.uk/information-support/ – Samaritans (UK): Call 116 123 or email jo@samaritans.org ? Connect with Al & Leanne – LinkedIn: https://www.linkedin.com/company/truthlieswork – Al Elliott: https://www.linkedin.com/in/thisisalelliott – Leanne Elliott: https://www.link
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