About this episode
Joe Pulizzi, the Godfather of Content Marketing, takes an audacious leap into crime fiction, delivering a story that is as mesmerizing as it is chilling.
Set within the haunting confines of a funeral home, “The Will To Die” unravels a dark and twisted narrative brimming with suspense, secrets, and a touch of macabre.
Pulizzi’s protagonist, a marketing professional, finds himself entangled in a web of deceit and danger. He is compelled to uncover the mysteries buried deep within the family-run funeral home he unexpectedly inherits.
Since I grew up in East Texas, I was drawn to Pulizzi’s crime novel because of the real-life case of Bernie Tiede.
The chubby-cheeked mortician befriended the widow of a wealthy oilman at his funeral.
Bernie became her personal assistant and sole heir to her multi-million dollar estate.
And in 1996, he carried out one of the most bizarre murders in Texas history.
Pulizzi is on to something by incorporating the mor
