The Truth Is, You Don’t Just Build a Business. You Become an Entrepreneur (With Jana Boyko)

The Truth Is, You Don’t Just Build a Business. You Become an Entrepreneur (With Jana Boyko)

35:16 Jan 22, 2026
About this episode
In this episode of This Mother Means Business, Laura Sinclair sits down with entrepreneur and business coach Jana Boyko, creator of the Bedside Business Plan and co-founder of a guided journal company built with her brother, Brad. Jana shares how she turned her coaching work into an accessible business planning tool that prioritises the sustainability of the entrepreneur — not just the business. Together, they unpack why traditional business plans feel intimidating, why identity and self-awareness matter in entrepreneurship, and how authenticity and boundaries shape long-term success. Jana also shares the behind-the-scenes story of getting her journals into Indigo across Canada, and why “boots on the ground” entrepreneurship still works.In this episode you will hear:01:13 – From business coach to guided journal founder02:28 – Why most entrepreneurs don’t have a business plan03:15 – What makes Bedside Business Plan different from traditional templates04:10 – Making business planning human and accessible05:09 – Why advice isn’t one-size-fits-all in business07:05 – The mental health “price” of entrepreneurship09:01 – Your business as a relationship: gripping vs. losing yourself10:49 – “Your business exists to serve you”11:26 – Compromise vs. being compromised12:40 – What the journal covers: marketing, operations, finances, and structure14:00 – The shift from service-based coaching to product-based business16:54 – Employed Entrepreneur: identity-first entrepreneurship25:50 – How Jana got Bedside Business Plan into Indigo across Canada31:41 – Where to buy: Indigo and Amazon Jana's Links:Instagram: https://www.instagram.com/janaboyko/Instagram: https://www.instagram.com/bedsidebusinessplan/Website: https://www.bedsidebusinessplan.com/  Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here:  https://www.thismothermeansbusiness.com/tmmb-2026 Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LJSocial Instagram • LinkedIn •
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