About this episode
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Interested in training for your organisation with This is HCD? Let's speak by booking a 15-minute call.What started as a flower farm has evolved into a thriving community experience with pizza, peonies, and pick-your-own eggs. Together, they explore the deep thinking, sustainable practices, and collaborative mindset driving the farm’s remarkable transformation.Learn how Darragh blends farming tradition with human-centred principles, and discover how change-makers in any industry can be inspired by the resilience, creativity, and adaptability found in modern Irish agriculture.🔑 Key TakeawaysHow to diversify without losing focus: a masterclass in iterative business buildingWhy collaboration (not control) is essential for modern rural enterprisesThe power of customer experience in reshaping farming's role in local communitiesCreators & Guests
Gerry Scullion - Host
Serdar Mele - Editor
Stef Murphy - Producer
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