From Self-Sabotage to “IT Girl”: Ashley Robutz on Reinventing Your Identity

From Self-Sabotage to “IT Girl”: Ashley Robutz on Reinventing Your Identity

50:49 Mar 19, 2026
About this episode
In this episode, we’re joined by Ashley Robutz, host of The IT Girl Mindset podcast, a voice in the wellness and mindset space focused on body confidence, discipline, and sustainable ambition, and one of my most loved clients. As the queen of reinvention, Ash shares her transformation stories: from binge eating, to cheerleading at the Super Bowl, to where she is now. 🖤What we cover:The death and rebirth cycles that shaped her identityThe moment she realised she couldn’t continue down the path of binge drinking, partying, and self-sabotageWhat she was truly trying to give herself (or escape from) through those habitsWhat becoming a 49ers cheerleader taught her and why she chose to walk awayHow to make routines and habits feel natural instead of forcedThe role of nervous system regulation in building real mind-body connectionWhy lasting change comes from identity, not willpowerWhat being “the IT Girl” actually means and how to become her in your own lifePlus, as it's my birthday month, we're asking you to give me the best gift: rate and review the podcast 5 stars! Send Jessie proof at assistant@beccanicholls.com and you'll be entered into a draw to win a personalized somatic session with me. The winner will be chosen at the end of March. 🌶Connect with me:Instagram: @beccnichollsTiktok: @beccanichollsWebsite: www.beccanicholls.comSubscribe to my email listYouTube: BECCAConnect with Ash:Instagram: @ashleyrobutzTiktok: @ashleyrobutzPodcast: The It Girl MindsetYouTube: Ashley RobutzIt would mean the world to me if you would subscribe, rate and review this podcast to help support the show. If you enjoy this podcast, share it on your stories and tag me or share it with a friend. Let's build this community, together! ⚡️
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