About this episode
Most firm owners think pricing is a “numbers problem”… so they copy what the last accountant charged, slap on a fixed fee, and hope it works out.The result? Scope creep, shrinking margins, and a team that’s flat-out busy while the profit quietly disappears.In this episode of The Wize Way Podcast, Bren Ward sits down with Jamie Johns to break down the Wize approach to pricing, including:? Why COGS % is the KPI that decides whether you live or die ? The real truth about value pricing vs fixed fees vs time billing (all can work, if you do it right) ? The 4-step pricing playbook to price jobs with confidence ? Why timesheets aren’t “dead” - they’re your efficiency and accountability dashboard ? How to increase fees without shocking clients (and why annual rises matter)If you want pricing that protects profit, sets expectations, and scales with your team, this conversation is a must-listen.________________ PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm: 1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here 2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here 3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here
