About this episode
Her fans call her "The Queen of Air Fryers." She gave away recipes. Her fans demanded a cookbook. One $15 PDF later, Cathy Yoder had a 5-figure launch weekend—and she hasn't looked back. With over 700K subscribers, Cathy built a content-powered Shopify business that turns viewers into superfans (and customers).In this episode, Cathy breaks down:How to use YouTube as your #1 lead-gen channelBuilding products based on comment section goldWhat flopped, what worked, and why done > perfectIntegrating YouTube with Shopify for seamless salesIf you're a creator, a merchant, or both—this is the funnel playbook you've been waiting for.Sponsors:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyBoost AI Search & Filter – AI-powered search that convertsWork with Kurt:Grow your Shopify store with me ? ethercycle.com/applySee how we help stores grow ? ethercycle.com/workGet my Shopify newsletter ? kurtelster.com
