From 80-Hour Weeks to Present Father: How Founders Can Buy Back Their Time with George Rivera

From 80-Hour Weeks to Present Father: How Founders Can Buy Back Their Time with George Rivera

29:48 Mar 1, 2026
About this episode
George Rivera, founder of Buy Back Time Formula, a private advisory and implementation partner helping high earning founders and CEOs buy back 10 to 20 hours a week and escape the paper rich, time poor trap.Through his Freedom Audit, ownership redesign, systems installation, and identity shift work, George guides successful but exhausted operators to rebuild their companies so they can scale profitably while being more present with their families.Now, George’s journey from 80 hour weeks, burnout, and what he calls a prison disguised as a company to becoming a father first entrepreneur demonstrates how redesigning the way you work can completely change the way you live.And while helping founders move from hero to architect, he is showing them how to grow without sacrificing their health, their clarity, or the moments that matter most at home.Here’s where to find more:buybacktimeformula.comfacebook.com/georgerivera77instagram.com/georgerivera1977linkedin.com/in/george-rivera-53b3296________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself
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