Why You Need a Personal Brand in Treasury (Whether You Like It or Not)

Why You Need a Personal Brand in Treasury (Whether You Like It or Not)

39:57 Jun 24, 2025
About this episode
In a world where visibility means opportunity, your personal brand is no longer optional - it’s essential. In this episode, discover why treasury professionals can no longer afford to stay silent online, and how building a strategic LinkedIn presence can future-proof your career, attract opportunities, and showcase the value you bring - even if you're not actively looking for a new role.This special episode features Mike Richards, CEO and Joe Grabowski, Executive Consultant for US Treasury from The Treasury Recruitment Company,Together, they dive deep into the often-overlooked power of personal branding within the treasury profession, sharing real-life examples, practical tips, and hard-won lessons from their decades of recruitment experience.What You’ll Learn in This Episode:Why personal branding matters more than ever for treasury professionalsThe evolution from offline networking to the LinkedIn eraMisconceptions about being active on LinkedIn (and why it doesn’t mean you are job hunting)Practical steps to start building your personal brand todayHow to post about your achievements without sounding boastfulManaging internal perceptions and maintaining authenticity onlineTips for updating your LinkedIn profile and avoiding common mistakesThe power of consistent networking and making meaningful connectionsHow to handle professional conflict while maintaining your brandWhy “visibility” is your new career currencyCheck out the FULL Video via our YouTube: https://youtu.be/bJtLXO7pShQ----?? Subscribe to the Treasury Career Corner podcast - Never miss an episode! Subscribe on your favourite platform:CLICK HERE for ?Spotify PodcastsCLICK HERE for ?Apple Podcasts? Managing short-term cash and investments - Without the right technology is a huge risk for mode
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