Selling phones out of a van to IPO with Brett Beveridge, Founder and CEO of T-ROC
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Selling phones out of a van to IPO with Brett Beveridge, Founder and CEO of T-ROC

28:27 May 23, 2025
About this episode
Brett Beveridge, Founder & CEO of T-ROC, joins the show to share his journey from bouncer and bartender to building one of the largest retail operators in the U.S.We dive into:How he started selling cell phones out of a van and took Let's Talk Cellular public before selling to NextelWhat’s fueled his 20+ year run building T-ROCHis take on when to expand product lines — and when to stay focusedHow to think about funding: bootstrapping vs. venture capital
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