About this episode
Send a textLaw firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers.Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases.Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about allocation.These five budget rules maximize ROI through intent-based targeting and service-line segmentation. Weekly data reviews prevent waste. This paid search framework drives revenue, not just activity.📲 Subscribe Now: https://www.youtube.com/@karls.anthony📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 📚 Order the Waterfall Method Book Now: http://www.RocketClicks.com/pre-order---📄 CHAPTERS 0:00 - Paid Search Budget Allocation Strategy for Family Law Firms1:21 - Start With Highest Intent Keywords First5:00 - Align Your Ad Spend With Service Profitability9:15 - Set Minimum Campaign Budgets to Maintain Visibility11:41 - Separate Brand vs Non-Brand Campaigns for Better ROI15:01 - Make Data-Driven Budget Decisions Weekly18:28 - How Often to Review Your PPC Campaign Budget ---------------------- Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers? Follow these steps: 1. SUBSCRIBE TO JEFF'S NEWSLETTER: https://jsterlinghughes.com/ 2. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 3. CONNECT WITH US: LinkedIn: Jeff Hughes, Tyler Dolph, & Anthony Karls, Facebook: Jeff Hughes, Tyler Dolph, & Anthony Karls, Instagram: Jeff Hughes,
