About this episode
Send a textMost law firms waste paid search campaigns budget on broken segmentation that kills ROI and drains marketing spend.This systematic approach to keyword segmentation strategy prevents the P-Max trap that bleeds budgets. Cost per lead tracking across buy terms, local terms, research terms, service-based terms, and core attorney terms allocation creates predictable growth. Multi-touch attribution modeling reveals why cutting research terms actually hurts your bottom-funnel conversions.📲 Subscribe Now: https://www.youtube.com/@karls.anthony📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/ ---📄 CHAPTERS 0:00 - Paid Search Campaign Structure For Family Law Growth 2:18 - The P-Max Problem: Why Agencies Waste Your Budget4:02 - Buy Terms: 30% Budget Allocation For Ready Clients 8:35 - Local Terms: 42% Of Your Leads Come Here 10:44 - Research Terms: Attribution Modeling That Works 16:12 - Service-Based Terms: Segmentation Strategy Mistakes 19:09 - Core Attorney Terms: Multi-Touch Attribution Secrets 21:41 - The $100 Budget Breakdown: Campaign Performance Metrics---------------------- Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers? Follow these steps: 1. SUBSCRIBE TO JEFF'S NEWSLETTER: https://jsterlinghughes.com/ 2. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 3. CONNECT WITH US: LinkedIn: Jeff Hughes, Tyler Dolph, & Anthony Karls, Facebook: Jeff Hughes, Tyler Dolph, & Anthony Karls, Instagram: Jeff Hughes, Tyler Dolph, & Anthony Karls 4. TELL US WHAT YOU WANT: Tell us in the comments if you liked this episode and what other kinds of episodes you would like to see.
