About this episode
Send a textMost firms waste budget on single-channel tactics. This four-campaign structure captures clients at every buying stage—from brand defense to new market entry.You need brand campaign strategy to defend territory at $2-4/click, competitor bidding tactics to steal market share, non-brand keyword targeting for growth, and dynamic search ads for scale. This isn't theory—it's the proven law firm PPC campaign mix Sterling deployed across 5 metros and 32 attorneys. Stop leaving cases on the table with incomplete ad account structure.📲 Subscribe Now: https://www.youtube.com/@karls.anthony📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/ ---📄 CHAPTERS 0:00 - Paid Search Campaign Structure: Stop Leaving Cases On The Table1:54 - Brand Protection Campaigns: Why $3 Clicks Beat $55 Clicks6:04 - Competitor Keyword Bidding: Steal Traffic With Comparison Pages9:43 - Non-Brand Keyword Targeting: Where The Majority Of Your Budget Goes13:08 - Law Firm PPC Strategy: No Silver Bullet, You Need All Four14:54 - Dynamic Search Ads Strategy: Let Google Find Keywords For You17:30 - Paid Media Budget Allocation: When To Scale vs When To Pivot---------------------- Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers? Follow these steps: 1. SUBSCRIBE TO JEFF'S NEWSLETTER: https://jsterlinghughes.com/ 2. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 3. CONNECT WITH US: LinkedIn: Jeff Hughes, Tyler Dolph, & Anthony Karls, Facebook: Jeff Hughes, Tyler Dolph, & Anthony Karls, Instagram: Jeff Hughes, Tyler Dolph, & Anthony Karls 4. TELL US WHAT YOU WANT: Tell us in the comments if you liked this episode and what other kinds of episodes you would like to see.
