About this episode
In this episode, I walk through a beginner-friendly, step-by-step way to set up Claude Skills so you can get more consistent, higher-value output over time. I show where to enable Skills (it’s not on by default), how to create a new skill using Claude’s “create a skill together” flow, and why Skills are different from Projects for ongoing, reusable workflows. Then I demo a real example: building a conversion-focused copywriting review skill for an agency workflow, installing it, and testing it on app store screenshots + website copy. I close with how to level up Skills by iterating them over time, using a 10-step process I reference from a “Boring Marketer” tweet.Timestamps:00:00 – Intro 00:40 – Enable Skills (Settings ? Capabilities ? Skills Preview) 01:21 – Creating a new skill 06:34 – Why Skills are important Projects for “always-on” workflows 07:49 – Reviewing the skill 10:34 – Installing the skill (copy to skills / upload in Skills) 11:28 – Testing the Skill 16:14 – How to improve skill over timeKey PointsSkills make Claude’s output more consistent because you bake in reusable context and workflows.Skills aren’t enabled by default—turn them on in Settings ? Capabilities.The easiest path for most people is “Create a skill together,” then answer Claude’s scoping questions.A strong skill includes frameworks, scoring, and an output template—not vague advice.The real power comes from iterating: test on real scenarios, critique, refine, and keep improving the skill over time.Numbered Section SummariesWhy Skills Matter For Beginners I open by explaining that Skills help you get more consistent, higher-value output from Claude over time, especially if you’re a beginner and want repeatable results.Turn On Skills First Skills aren’t enabled by default, so I show the exact path: Settings ? Capabilities ? enable the Skills preview feature.Create A Skill (Three Paths) I walk through the three options: create with Claude, write skill instructions, or upload an existing skillBuild A Real Skill: Conversion Copy Review I describe the skill I want: a conversion-focused copy
