About this episode
Join me as I chat with Jonathan Courtney, as we dive deep into Black Friday Campaign strategy. Jonathan shares his strategies and frameworks for leveraging Black Friday regardless of what type of business you run.Episode Timestamps00:00 - Intro 01:01 - The Importance of Black Friday for Businesses02:51 - Types of Black Friday Sales09:40 - Comparing Strategies: MagicMind and AG113:40 - Premium brand approaches to Black Friday sales18:25 - Bundling Products for Black Friday24:40 - Startup Idea 1: Black Friday Agency27:56 - Gamifying Promo Codes30:00 - Our Black Friday Buys31:41 - Live Streaming as a Sales StrategyKey Points:• Black Friday week can generate a company's entire yearly revenue in just one week• Different types of sales strategies include discounts, free bonuses, bundles, and subscription renewal offers• Premium brands like Apple participate in Black Friday without cheapening their brand by offering gift cards instead of discounts• Creating unique, branded experiences around sales can be more effective than simple discountsThe #1 tool to find startup ideas/trends - https://www.ideabrowser.comLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.comStartup Empire - get your free builders toolkit to build cashflowing business -https://startup-ideas-pod.link/startup-empire-toolkitBecome a member -https://startup-ideas-pod.link/startup-empireFIND ME ON SOCIAL