About this episode
In this episode, Amir takes us through how to use Claude Skills to build digital employees. We cover practical demos including an A/B testing idea agent, marketing insight analyzer, and a live build of a tweet-to-newsletter converter. You'll learn what Claude Skills actually are, why they represent the biggest leap since sub-agents, and how to build them yourself—even if you've never written a custom AI workflow before.Timestamps00:00 – Intro01:05 – What are Claude Projects02:40 – Sub-agents in Claude Code explained03:34 – Introducing Claude Skills05:58 – Context rot and the performance degradation problem08:01 – Why matter Claude Skills Matter11:08 – Building a UTM link generator with Artifact Builder17:41 – Claude Skill Demo: A/B test generator for website optimization20:32 – Claude Skill Demo: Marketing analytics insights from campaign data23:40 – Building a Claude Skill: Creating a tweet-to-newsletter converter skill30:32 – Final Thoughts on Claude Skills30:58 – Why AI adoption is falling and how better prompting solves itKey PointsClaude Skills are automated workflows that apply globally or per-project, pulling context only when relevant to specific tasksSkills solve the "context rot" problem where too much context degrades LLM performance and increases hallucinationYou can create custom Skills using markdown files with instructions, reference documents, and executable scriptsThe tweet-to-newsletter converter built live demonstrates Skills' ability to match tone and style with minimal trainingPoor AI fluency and prompting—not the tools themselves—explain why enterprise AI adoption is decliningThe #1 tool to find startup ideas/trends - https://www.ideabrowser.comLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/Boringmarketing - Vibe Marketing for Companies:
