About this episode
I sit down with Cody Schneider, growth engineer and co-founder of Graph, for a live, hands-on crash course in GTM (go-to-market) engineering powered by Claude Code. Cody walks through how he runs multiple AI agents simultaneously to handle everything from bulk Facebook ad creation and LinkedIn outreach to cold email campaigns and live data analysis — tasks that used to require a team of dozens. By the end of the episode, you'll have a full understanding of how to set up your own agent workflow, the specific tools involved, and why domain expertise paired with AI is the real competitive advantage right now.Cody’s GTM Toolkit:AI/Agent Tools: Claude Code, Perplexity API, OpenAI CodexMarketing & Outreach: Instantly AI (cold email), Phantom Buster (LinkedIn scraping/automation), Apollo API (data enrichment), Million Verifier (email verification), Raphonic (podcast host scraping):Advertising: Facebook Ads API, Facebook Ads Library (competitor research), Nano Banana Pro (AI image generation), Kai AI (bulk image generation), HeyGen API (UGC/video generation)Infrastructure & Deployment: Railway.com (servers, on-the-fly databases/Postgres), Vercel (deployment)Data & Analytics: Graphed / Graphed MCP (data warehouse, live data feeds), Google Analytics 4CRM & Communication: Salesforce (mentioned as comparison), Intercom, SendGrid API, Slack, Cal.com APIProductivity & Design: Notion, Super Whisper (voice transcription), Claude Code front-end design skill, HTML to Canvas (for converting React components to PNGs)Timestamps00:00 – Intro02:02 – What Is GTM Engineering?05:12 – Setting Up Your Agent Workspace & Environment File07:54 – Live Demo: LinkedIn Auto-Responder09:56 – Live Demo: Bulk Facebook Ad Generator12:31 – Live Demo: Cold Email Campaign Automation (Raphonic + Instantly)14:47 – Live Demo: Creating Notion Documents via Claude Code16:46 – Live Demo: Bulk Ad Creative Generator26:05 – Live Demo: LinkedIn Engagement Scraper to Cold Email Pipeline28:16 – Context Switching Across Tasks29:19 – Live Demo: Bulk Ad Generator31:41 – Live Demo: Data Analysis: Turning Off Low-Performing Ads