About this episode
I sit down with James Dickerson, a growth marketer, Claude Code power user, and the mind behind The Boring Marketer, to watch him build an entire marketing system live from the terminal. James walks me through his full workflow: deep research with the Perplexity MCP, positioning angle discovery, direct response copywriting, landing page creation, lead magnet design, ad creative generation with Remotion, and traffic strategy — all inside Claude Code using stacked skills and MCPs. By the end, we have a conversion-ready funnel for a fictional AI marketing agency serving boring local businesses, and James shares the free playbook he created from a two-hour recorded session so listeners can replicate the process themselves.Timestamps00:00 – Intro and Camera Setup Chat02:57 – Episode Preview: Building a Vibe Marketing System06:33 – Perplexity MCP for Market Research08:13 – Live Demo: Researching an AI Marketing Agency Niche09:48 – Positioning Angles Skill11:34 – Direct Response Copywriting Skill15:43 – Playwright MCP for Competitive Intelligence17:37 – Keeping Your MCP Stack Simple (Perplexity, Firecrawl, Playwright)20:59 – Anthropic's Front End Design Skill25:51 – Remotion: Creating Video Ads from the Terminal28:47 – Landing Page Review: "Boring Money" Agency30:43 – Orchestrator Skill: Deciding What to Do Next34:10 – Lead Magnet Skill34:10 – Are Skills Underrated39:08 – Claude Code Costs: $200/Month Max Subscription42:03 – Live Lead Magnet Review43:28 – Keyword Research and Traffic Strategy Skills45:23 – The Evolution of Vibe Marketing47:11 – Remotion Setup and Ad Creation Demo54:47 – Final Ad and SEO Page Review57:25 – Final ThoughtsLinks Mentioned:Vibe Marketing Playbook: https://startup-ideas-pod.link/vibe_marketing_playbookVibe Marketing Skills: https://startup-ideas-pod.link/Vibe_marketing_skillsKey PointsSpending an hour on upfront research with the Perplexity MCP produces dramatically better marketi