About this episode
Sue is an award-winning non-fiction publisher and founder of The Right Book Company. She is a passionate advocate for helping business professionals transform their ideas into impactful books. For business speakers who create a book, doors open wider, their platform expands and their light shines more brightly than they could ever have dreamed. As a speaker herself, Sue has spent the last 20 years sharing her knowledge with the business community and beyond. Sue is also a Fellow of the Professional Speakers Association. In this episode, Sue shares insights from her journey into publishing and the essential role books can play for entrepreneurs and thought leaders. She emphasises that creating a well-crafted book is not just about putting words on paper, but a significant step toward establishing authority and respect in one's field. What you'll discover: What drew Sue into the world of business books (and why she's still obsessed) The unexpected success story that changed her perspective on publishing The real reason a business book still matters — even when "everyone's writing one" What separates a book that changes lives from one that just takes up shelf space The truth about self-publishing vs. traditional deals (and what most people miss) Why speakers need books — and authors need stages Practical tips for aspiring authors on how to publish "well" and build their credibility The #1 mistake most aspiring author-speakers make when they start writing Her 3-step "start here" plan for overwhelmed speakers with a book idea The editing question that turns a book from "pretty good" to powerful If you've ever thought about writing a book to enhance your business or establish your expertise, this episode is a must-listen! Sue's insights will empower you to take actionable steps toward publishing a book that not only showcases your knowledge but also resonates with your audience. Enjoy! If you'd like to watch the video of the episode, you can do that here>> Books & Resources*: Purple Cow by Seth Rodin Right Book Direct: https://www.therightbookcompany.com/right-book-direct Accelerator Programme: https://www.therightbookcompany.com/accelerator-go
